The Justin Trudeau brand

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DocStrangelove
The Justin Trudeau brand

Political parties and leaders engage in branding just like corporations and products.

How would you define the Justin Trudeau brand?

Thank you for your time,

Dr. Michael Strangelove

University of Ottawa

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robbie_dee

Your real name is "Dr. Strangelove"?!

NDPP

I have long thought that in the same way Donald Trump is the quintessential American cliche come to life, Trudeau is ours.

DocStrangelove

robbie_dee wrote:

Your real name is "Dr. Strangelove"?!

Yup. see https://en.wikipedia.org/wiki/Michael_Strangelove

 

voice of the damned

NDPP wrote:

I have long thought that in the same way Donald Trump is the quintessential American cliche come to life, Trudeau is ours.

I would say that Reagan, not Trump, was "the quintessential American cliche come to life", in that he seemed to embody a return to some nostalgically remembered past.

(And yes, I realize that Trump appeals to people who wish that the game was still as rigged for straight white males as it was fifty years ago, but in his persona and mannerisms, he's still very much a man of the current era. With Reagan, I often had the feeling that I was listening to a man speaking from the 1950s, and I think a lot of other people did as well.)

I agree that Justin embodies a certain idea about Canada, specifically nostalgia for what I could term as the post-Expo feeling of national optimism from the late 60s to about the late 70s. Bi and Bi, Rene Simard, the metric-bug, and all that. Basically, the era of his father's first tenure, prior to his defeat by Joe Clark.