You’ve probably heard of Generation Y and Echo Boomers — these are the Net Gen. In this interview, Don Tapscott explains why Net Genners think differently than other generations.
Grown Up Digital: How the Net Generation is Changing the World
By Don Tapscott McGraw-Hill, November 30, 2007, $30.95
Ian Capstick chats with Don Tapscott about his latest book, Grown Up Digital, all about the first generation to grow up with the Internet — the Net Gen — how they think, work, socialize and are activating to change their worlds.
Don Tapscott has authored or co-authored 13 widely read books on the application of technology in business. He regularly contributes articles and opinion pieces to North American newspapers and magazines such as The Wall Street Journal, The New York Times, Business 2.0 and USA Today. He is also an adjunct Professor at the J.L. Rotman School of Business at the University of Toronto.
Ian Capstick is a progressive media consultant based in Ottawa. Visit his blog Media Style.
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Ian Capstick is a media consultant and analyst. His progressive communications and training company MediaStyle works with non-profits, NGOs and unions to develop plans to adapt to a changing media landscape....
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