Rebranding of the NDP (Thread 4)

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NorthReport
Rebranding of the NDP (Thread 4)

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NorthReport

Well the polling results are in and more people support the rebranding process than dont

 

 

A repositioned NDP could be a political force

Well, not so fast. As the Liberals move to the right and the once-prudent Conservatives plunge Canada into deep structural deficits, the NDP has plenty of centre-left real estate to claim for themselves, if properly repositioned.

They must obviously go beyond deleting the 'new' from the New Democrat brand name, as is being proposed. Now is, ironically, the moment when the 'fourth party' of parliament should be preoccupied with thinking 'new' to enjoy voter breakthroughs.

But there are hints they might actually do more than add a fresh lemony scent to make their 'new' political product sell better.

Keep in mind that on issues important to many Canadians - pension protection, employment insurance reform, credit card gouging, salvaging the auto sector, escaping Afghanistan and even attacking a carbon tax - the New Democrats lead the charge, bringing those concerns to the House of Commons floor with the Liberals playing catch-up.

Now they're positioning themselves as the party of tax reduction, debating a resolution to eliminate income tax for all small businesses to encourage entrepreneurial reinvestment in jobs.

They're also preoccupied with bringing ruthless professionalism to planning for a fall election. Jack Layton figures it's even odds there'll be a campaign forced upon Canadians in the next two months.

"We have to consider it a 50-50 prospect, but what will the Liberal party do?," he told me.  "It's a judgement call for Michael Ignatieff to make. We're trying to push Stephen Harper in the right direction. If he won't change, he might have to be pushed out the door. Our record would show it would be a major change to show support for Harper. We've voted against him on confidence issues 79 times."

If Mr. Layton won't support the government and the Bloc Québécois is on record as determined to take Mr. Harper down, it forces the Liberals into prop-up duty - an exceedingly distasteful task for a party trying to shake its image as a clucking brood of skittish hens.

That's why Mr. Layton considers this convention so pivotal to his party. "The NDP is not some marginal group that occasionally gets lucky and wins a few seats," he says.  "We're a serious contender with good people.  The question is how do we get out there and win?"

 

 

 

.http://network.nationalpost.com/np/blogs/fullcomment/archive/2009/08/13/...

Michelle

BTW people, have you voted yet in rabble's poll on the NDP's name change?  If not, do so here if you'd like. :)

Currently, more than half the people who took the poll support a name change to either the Democratic Party or something else, and 47% want to stick with NDP.

Unionist

Michelle wrote:

Currently, more than half the people who took the poll support a name change to either the Democratic Party or something else, and 47% want to stick with NDP.

Is this poll FPTP or PR?

 

Fidel

Good post, North Report. Yes the conservatives were able to somewhat shake the Brian Mulroney legacy after rebranding themselves and uniting as ReformaTories under a new banner. They still only managed an exaggerated minority in 2008, leaving me to believe that the ghost of Brian Mulroney still haunts that party. And the same old Liberals could do with a totally fabulous makeover, too, since receiving record poor results last election.

Interested Observer Interested Observer's picture

Just a suggestion, unless someone has mentioned it before.

If you do rename the party to the Democratic Party, make sure that the abbreviated version is DPC sort of like the LPC, because in french PD is not very flattering, and is way worse than what stockholm thinks people will think about in the english version.

Also, I think it's about time the NDP rebrands itself. Too many people don't even know what ndp means. The media narrative needs to change for you to do better. It will also cut down on dippers complaining about the GP having a better brandname than them. Wink

Cheers.

karmapolice

Sorry if this has been said elsewhere, but I haven't been paying too close attention to this, since I've been laughing too hard:

DP = double penetration. The NDP may not be taken too seriously right now, but imagine the jokes at their expense if they change their name to DP. "Erm, Mr. Layton, Olivia, so, ah, who's the third member in the DP?" Give your head a shake, and for christ sake, do a simple search on Google! Fourth result, Urban Dictionary:

 

http://www.urbandictionary.com/define.php?term=dp

Fidel

Then again a party like [url=http://www.libertarian.ca/]this one[/url] could have the exact same letters as the Liberal Party of Canada and not be all that dissimilar. I might tend to confuse the two at times.

Interested Observer Interested Observer's picture

Funny enough, the worst brought up so far (that I saw) was 'displaced person,' and I didn't  have the heart to mention what you did karmapolice. Wink

Doug

karmapolice wrote:
DP = double penetration. The NDP may not be taken too seriously right now, but imagine the jokes at their expense if they change their name to DP. "Erm, Mr. Layton, Olivia, so, ah, who's the third member in the DP?" Give your head a shake, and for christ sake, do a simple search on Google! Fourth result, Urban Dictionary:

The advantage is that the party will then have to find something else to talk about besides ATM fees. Do look up ATM there also, just not necessarily at work. Laughing

Interested Observer Interested Observer's picture

Well, at least it's not as bad as those teabagging parties in the US! Surprised

Same warning as doug applies.

karmapolice

Interested Observer wrote:

Funny enough, the worst brought up so far (that I saw) was 'displaced person,' and I didn't  have the heart to mention what you did karmapolice. Wink

I actually heard this reference to DP on a morning radio show in Toronto that caters to a younger demographic, so, as lewd as it may be, there will undoubtedly be jokes about it. By the way, my mother and father were both displaced persons after WW2, and that was the first thing that popped into her mind when she head DP.

Interested Observer Interested Observer's picture
Interested Observer Interested Observer's picture

karmapolice wrote:

Interested Observer wrote:

Funny enough, the worst brought up so far (that I saw) was 'displaced person,' and I didn't  have the heart to mention what you did karmapolice. Wink

I actually heard this reference to DP on a morning radio show in Toronto that caters to a younger demographic, so, as lewd as it may be, there will undoubtedly be jokes about it. By the way, my mother and father were both displaced persons after WW2, and that was the first thing that popped into her mind when she head DP.

 

I guess it's a generational thing, and I am in the younger demographic.

WillC

http://www.urbandictionary.com/define.php?term=cp&page=2 This is the urban dictioanary for cp. The first definition is "child porn."

Further examination of the LP, and BQ abbreviations reveals further unsavory meanings.  http://www.urbandictionary.com/define.php?term=lp&page=3   

  If the media uses our initials to discredit us, when it doesn't use initials for the other parties, that's just more unfairness that we will have to deal with.

Edited to take out the unnecessary sexism.

remind remind's picture

don't have to deal with it at all, the democratic party idea needs to fall away just like the CRAP did.

It was just another piss poor idea

karmapolice

Banjo wrote:

http://www.urbandictionary.com/define.php?term=cp&page=2 This is the urban dictioanary for cp. The first definition is "child porn."

Further examination of the LP, and BQ abbreviations reveals further unsavory meanings.  http://www.urbandictionary.com/define.php?term=lp&page=3   

  If the media uses our initials to discredit us, when it doesn't use initials for the other parties, that's just more unfairness that we will have to deal with.

Edited to take out the unnecessary sexism.

Ooh, the evil media. Grr. Argh. Media, bad.

Under the Urban Dictionary, not the best source I agree, the DP definition I cited was the first one listed. The NDP are called what, the N-Dippers? The Conservatives don't call them themseleves the CP party, they're either the Conservatives or Tories, and the Liberals are the Grits, or just the natural governing party, which every Liberal believes is true. I've heard of DP before, but never any of the references to LB or BQ listed in Urban Dictionary, aside from the obvious ones like long play. But hey, if you're into DP, then that's OK, I'm not judgemental. Wink

NorthReport

 The Progressives - Les Progressistes (sp?) works for moi, I think. 

The NDP must ensure les Quebecois, amonst others, are very well heard on this issue.  

Perhaps focus groups could be setup in a whole lot of different kinds of communities (feminists, gays, metis, first nations, indo-canadians,etc.,  across the land to get their input. it would be a fascinating, and perhaps even a bonding experience, to reach out to as many people as possible for their suggestions. The NDP could even make a contest out of it.

If the NDP switches to Les Democrates, what kind of impact could it have on The Democrats here in Canada, when things go South for the Democrats, South of the border (I know. I know, Unionist, they already haveWink

remind remind's picture

The NDP, are called  the Dippers, can't call the CONservatives, Tories, the Tories were taken over in a hostile manner and thus their historic name died with them, and as for  the Liberals as Grits, if they want to be called  a name for cooked ground corn that is their problem.

Frankly, I see nothing wrong with being called by an acronym, in fact it has become fashionable and more people relate to acronyms than do not these days. It is also easier to twitter and text with. :D

RBC, BMO, MGD, CIBC, etc, all see the need to market themselves as an acronymand indeed want to be viewed  and talked about as an acronym.

Who says Royal Bank or Canadian Imperial Bank of Commerce anymore besides no one?

NancyP NancyP's picture

The only thing NEW about the NDP that would sell is if the brand was the New liberal Party [note the small 'l']

 

IF the name is to be changed, and I think that it ought to be done quietly, almost as though a new party is springing up 'organically'

then the name ought to be COMPLETELY NEW.

[This party] has always recognized public ownership as the most effective means of breakingthe stranglehold of private monopolies on the life of the nation and of facilitating the social planning necessary for economic security and advance.

[This party] will, therefore, extend public ownership wherever it is necessary for the achievement of these objectives.

 

(emphasis mine)

 

Seriously, something completely new (hopefully to echo NEW POLICY proposals) ... think CCPA recommendations

what about "CC" from Canada

Cooperatif/ive

des/of

Cit/oiens/izens ....

CC

 

 

Let's cc each other....

 

 

 

 

miles

the irony would be if the name democratic party happened to be owned by another political party lets say south of the border where they control the house, senate and that house that is white cause the brits burned it down

well that could be one way to get press. be sued by the usofa dems for using a name.

NorthReport

I like what you say NancyP both about the quietness, and the completely new.

Climate change will be with us, front and centre at least until we're fried, what do we have 100 years or so, give or take, so maybe we could have an ecological/environmental aspect to the new name.

Planet Earth's weather forecast for the next 5 years is hot, hot, and more hot.

Let's be on the cutting edge seriously.

The NDP needs to show Canadians what a truly committed to the environment party can doSmile

Daniel Grice

The polls consensus voting, I could choose two!  

End the anachronistic anagram!

Doug

miles wrote:

the irony would be if the name democratic party happened to be owned by another political party lets say south of the border where they control the house, senate and that house that is white cause the brits burned it down

well that could be one way to get press. be sued by the usofa dems for using a name.

We can always say we named it after the Italian left party. The current name is almost like the Greek center-right party or  the German far-right party, so it has to be changed. Tongue out

Cueball Cueball's picture

Fidel wrote:

Good post, North Report. Yes the conservatives were able to somewhat shake the Brian Mulroney legacy after rebranding themselves and uniting as ReformaTories under a new banner. They still only managed an exaggerated minority in 2008, leaving me to believe that the ghost of Brian Mulroney still haunts that party. And the same old Liberals could do with a totally fabulous makeover, too, since receiving record poor results last election.

Its the National Post post, not a North Report post. Everything we need to know about it right there.

josh

I still say, with the way the party's been heading, Liberal Democrats.

josh

"Here's Mr. Broadbent: "One of the things that's irked me about this silly talk about changing the name of the party is we're not a democratic party, we're a social democratic party."

Then why not call it that?

remind remind's picture

Because some, Dewar my eyes are on you and Doer, want to get rid of the social democratic portion of the NDP.

Quote:
It's about doing what is necessary to win an election, and about making potentially divisive decisions that could veer the party away from socialist philosophies and language that impede the dream of forming government.

"You can't do it from the ivory towers.”

Though interestingly a NS advisor to Dexter sees it differently.

Quote:
The answer, according to once of the men who masterminded the recent Nova Scotia victory, is to take the compassion that Canadians like about New Democrats and drag it into mainstream politics.

 

Bookish Agrarian

As I suggested the great name change debate was much ado about nothing.

The quote from the grassroots co-author is particularly note-worthy given the hysteria in the media about all this.

Time runs out on NDP name-change vote

Updated Sun. Aug. 16 2009 11:01 AM ET

CTV.ca News Staff

The Federal New Democratic Party will keep its name, for now, as time ran out at the annual convention in Halifax before officials could move a resolution to consider dropping the word "New" from the party's name.

Delegates were originally expected to vote on the resolution Sunday, but party officials had warned on Saturday they might not have enough time.

The resolution, which, if passed, would have led to consultations on changing the party's name, was to have been introduced within a one-hour period. However, that ended before the resolution could be brought forward.

The proposed change had some critics suggesting that the NDP hoped to align itself more closely with Democrats in the United States.

Convention delegate Mariano Klimowicz, a co-author of the name-change resolution, denied the claim, and said dropping "New" from the party's name would help Canadians better understand the party's platform.

"We're very, very distinct from the Democratic party in the United States," said Klimowicz, 51. "We're more socialist-minded, more program-minded."

 

So long and thanks for all the fish.

Michelle

Seems to me that the party's heavy-hitters probably didn't want to see the name-change anyhow...just checking out the #hfx09 twitter feed here and there, and I noticed that Ed Broadbent made a remark in his speech when the audience was chanting, "NDP! NDP!" to the effect that it sounds like everyone knows what the name of the party is, or something like that.

Were there any party bigwigs actually promoting the name change?

remind remind's picture

Dewar for sure.

Oh, BA please do not say "so long", your voice is needed here, and I know the attacks against you were intolerable, as was the thread that labelled all NDPer's white supremists, like anyone of the supporters of said thread title has any room to talk and cast aspersions, but please do not let them drive you away.

JeffWells

Bookish Agrarian wrote:

Convention delegate Mariano Klimowicz, a co-author of the name-change resolution, denied the claim, and said dropping "New" from the party's name would help Canadians better understand the party's platform.

"We're very, very distinct from the Democratic party in the United States," said Klimowicz, 51. "We're more socialist-minded, more program-minded."

 

Yes. It would help Canadians better understand what the NDP stands for if it shares the name of a party it's very distinct from. Perfectly sensible.

George Victor

 

BA, that "so long" sounded ominous; fish are not your specialty - and neither is hemlock.  Really need to hear more from a reasonable voice of just where New Democrats should be headed out there in the townships.

 

Daniel Grice

The name change didn't even get to be considered. People fillibustered an earlier
motion to prevent it from reaching the floor.

Still the same old lame party, with the same lame name..

sandpiper

Daniel, there was no filibuster 

Cueball Cueball's picture

remind wrote:

Dewar for sure.

Oh, BA please do not say "so long", your voice is needed here, and I know the attacks against you were intolerable, as was the thread that labelled all NDPer's white supremists, like anyone of the supporters of said thread title has any room to talk and cast aspersions, but please do not let them drive you away.

It is not more egregious to call the NDP "white supremacist" than it is to say that it is fundamentally patriarchal. The fact that people seem to have some kind of block to even trying to understand the analysis being applied says a lot.

George Victor

 

   Appeals to consider sensibilities of the other viewer/poster fall into empty space, remind. Check out the convention news instead. 

Buddy Kat

The only bit of news coverage they seemed to of gotten was from this name change business...they can't even do that right.

From the ctv article: "The proposed change had some critics suggesting that the NDP hoped to align itself more closely with Democrats in the United States."

I do believe change was one of the democrats real pitching points....after this if the NDP start saying change they will look like fools.Mix this in with the anti prohibition fiasco and they really look like totally backward ..go nowhere fools.Pretty disappointing to say the least. They are doing everything wrong.

Cueball Cueball's picture

George Victor wrote:

 

   Appeals to consider sensibilities of the other viewer/poster fall into empty space, remind. Check out the convention news instead. 

The appeal to consider the sensibilities of the other viewer/poster fall into empty space, indeed. You seem to think that the outrage generated when people offer a critique based in a comprehensive analysis of race in the context of systemic norms built into any organization that functions as an integral part of the sociopolitical structure that inherits the legacy of the creation of the Canadian colonial state, is not offensive to those who are excluded from the white supremacist structure.

I find that interesting in the light of the fact that most people would take the observation that NDP is a patriarchal structure in stride, as a matter of obvious fact, rather than personalizing the observation as personal attack like they do when people raise the issue of systemic racism.

Interested Observer Interested Observer's picture

josh wrote:

"Here's Mr. Broadbent: "One of the things that's irked me about this silly talk about changing the name of the party is we're not a democratic party, we're a social democratic party."

Then why not call it that?

Hear Hear!

Kind of silly it couldn't have had at least some discussion, or be further considered during the coming year.

NorthReport

Who says it can't.