With the extremely high goal of being the “Most Amazing Guide Ever” Green Memes has curated an awesome 81 page primer to social justice activism online. The guide includes practical advice and case studies alongside introductions to using twitter, facebook and gmail. It goes beyond the simple 101 to discuss how to create a Facebook Storm, how to make your own memes with no design experience and why it all matters offline.
The guide is authored by over 30 of the top online organizers from a spectrum of progressive movement groups: from 350.org, Freedom to Marry, New Organizing Institute, Avaaz, GetEqual, Greenpeace, Idle No More, Open Media, and many others.
The guide is 80 pages long and is comprised of 16 chapters — full of strategic advice, tactical tips, and case studies, including:
- Going Big Picture: How to Craft a Winning Strategy - by Ivan Boothe
- Why Storytelling Matters & How to Get it Right - by Duncan Meisel
- Facebook 101 - by Michael Crawford and Cameron Tolle
- 12 Secrets to Re-mixing Facebook for Social Change - by Green Memes
- How to Unleash a “Facebook Storm” - by Henia Belalia
- Twitter 101 - by Beth Becker
- Twitter 201 - by Meena Hussain
- How to Make Your Own Memes (without any design skills) - by Green Memes
- Move the World: Ace Photography Tips, and How to Rock out with Flickr - by Shadia Fayne Wood
- GMail Therapy for Online Organizers: How to Break Out of Your Oppressive Inbox and Achieve Email Bliss - by Jon Warnow
- Moving it Offline: Why Real World Matters & How to Host a Momentous Meetup - by Dana Kuhnline
- Case Study: Tar Sands Blockade - by Will Wooten
- Case Study: OpenMedia.ca - by Lindsey Pinto
- Case Study: Idle No More - by Leena Minifie
- Bonus Awesome Resources - by Green Memes
You’ll also find over 20 “wisdom nuggets” sprinkled throughout the guide — hard-won pieces of advice from weathered online organizers, designed to help you avoid trap-falls and learn the art of online organizing that much quicker.
The whole guide is Creative Commons licensed - you’re absolutely free to download it, and use it however you’d like for non-profit movement-building.
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