Leaflet campaign

Introduction

This guide is intended to show activists how to organize a leaflet campaign.

Overview

For years, leaflet campaigns have proven to be a powerful advertising method. In light of the method's success as an affordable promotional tool, activists and non-profit organizations continue to utilize leaflet distribution.

Considerations

How do I create a leaflet?

What to include in a leaflet?

How to pay for a leaflet?

Where to hand out a leaflet?

What should I do if approached by a non-supporter?

Templates

Before creating a leaflet, be sure to have a clear understanding of what you hope to accomplish with the literature piece. Whether it is raising awareness, rallying support, or mobilizing for action, it is wise to keep your original aim in mind throughout the leaflet development process.

As leaflets tend to be viewed quickly, clarity in layout is imperative.

Once the piece is complete, it is wise to pilot your leaflet among family and friends. Essentially, these individuals will serve as a focus group for your literature.

To avoid costly full-colour printing, many recommend printing black and white leaflets on brightly coloured paper.

To prevent distortion associated with black and white printing, ensure a high contrast exists between all visual elements on your literature piece -- i.e. images, text, and background.

Content

Before preparing the content of any leaflet, it is important to first identify your target audience. Tailoring literature pieces to your audience will ensure that your leaflet is understandable and informative.

While your leaflet’s layout should be visually appealing, the text must also seek to engage your audience. As capturing a reader’s attention is crucial, writers should limit text and refrain from lengthy explanations. Ideal content would consist of clear and easily understandable statements, at an appropriate reading level. Undoubtedly, a leaflet should be persuasive and convince a reader to take action. Further, contact information should be provided for those interested in the cause.

Funding

While other marketing possibilities are expensive by comparison, the production and printing of leaflets can also be a costly venture. A little investigative work, however, may uncover some opportunities for financial support for literature development. In some cases, community activist organizations, student groups, or local unions may offer grants, or be able to contribute resources.

Distribution locations

There are many possible locations for leaflet distribution. Viable locations include: university campuses, public events, screenings, community meetings, etc.

When deciding on a distribution location, ensure that your literature is appropriate for potential readers at that vicinity.

Prepare for confrontation

Leaflets can be used to cover an infinite array of topics. While many political issues are contentious, it is clear that some topics are more controversial than others. If you intend to hand out a leaflet on a hotly contested topic, it is wise to prepare for confrontation. In order to prevent any unpleasantries, a contingency plan should be devised pre-distibution. All volunteers should be aware of the plan so that if an hostile situation were to arise, appropriate action could be taken to disfuse the situation immediately.

Thank you for reading this story...

More people are reading rabble.ca than ever and unlike many news organizations, we have never put up a paywall – at rabble we’ve always believed in making our reporting and analysis free to all. But media isn’t free to produce. rabble’s total budget is likely less than what big corporate media spend on photocopying (we kid you not!) and we do not have any major foundation, sponsor or angel investor. Our only supporters are people and organizations -- like you. This is why we need your help.

If everyone who visits rabble and likes it chipped in a couple of dollars per month, our future would be much more secure and we could do much more: like the things our readers tell us they want to see more of: more staff reporters and more work to complete the upgrade of our website.

We’re asking if you could make a donation, right now, to set rabble on solid footing in 2017.

Make a donation.Become a monthly supporter.

Comments

We welcome your comments! rabble.ca embraces a pro-human rights, pro-feminist, anti-racist, queer-positive, anti-imperialist and pro-labour stance, and encourages discussions which develop progressive thought. Our full comment policy can be found here. Learn more about Disqus on rabble.ca and your privacy here. Please keep in mind:

Do

  • Tell the truth and avoid rumours.
  • Add context and background.
  • Report typos and logical fallacies.
  • Be respectful.
  • Respect copyright - link to articles.
  • Stay focused. Bring in-depth commentary to our discussion forum, babble.

Don't

  • Use oppressive/offensive language.
  • Libel or defame.
  • Bully or troll.
  • Post spam.
  • Engage trolls. Flag suspect activity instead.