Open source brands offer an alternative to corporate branding. The terminology comes from open source software, and both are informed by a similar ethos. Users can use, adapt and manipulate the existing brand for free. Some open-source brands are not copyrighted at all, while in some instances the copyright holder offers permission for the public to interact with the brand. For open-source brands, eschewing corporate branding is often just one of the ways they are rejecting existing industry practices.
One example of an open-source brand in practice is the OPEN Copenhagen brand. Citizens and organizations are encouraged to alter and make use of the city's logo for their own purposes.
Thank you for reading this story…
More people are reading rabble.ca than ever and unlike many news organizations, we have never put up a paywall – at rabble we’ve always believed in making our reporting and analysis free to all, while striving to make it sustainable as well. Media isn’t free to produce. rabble’s total budget is likely less than what big corporate media spend on photocopying (we kid you not!) and we do not have any major foundation, sponsor or angel investor. Our main supporters are people and organizations -- like you. This is why we need your help. You are what keep us sustainable.
rabble.ca has staked its existence on you. We live or die on community support -- your support! We get hundreds of thousands of visitors and we believe in them. We believe in you. We believe people will put in what they can for the greater good. We call that sustainable.
So what is the easy answer for us? Depend on a community of visitors who care passionately about media that amplifies the voices of people struggling for change and justice. It really is that simple. When the people who visit rabble care enough to contribute a bit then it works for everyone.
And so we’re asking you if you could make a donation, right now, to help us carry forward on our mission. Make a donation today.