Presented by: Jordan Behan, Rob Cottingham, Hollyhock, Kris Krug, Beverly Pomeroy
Develop a solid plan for taking the essentials of social media into your organization; from vision, to strategy and tactics, to measuring your success. This is a four-part training series. For more detailed information online: http://www.hollyhock.ca/cms/index.cfm?Group_ID=4615
April 29 with Kris Krug
Social Media Primer: Learn the Basics of Social Media Tools & Approaches
Wondering what, exactly, a 'Yelp' is? Curious whether Facebook, LinkedIn or Twitter can help you move your mission forward? Join Kris Krug for an enlightening and entertaining look into the changing landscape of social media tools, techniques and practices.
May 6 with Rob Cottingham
Developing a Social Media Plan
Rob Cottingham will guide attendees to develop a strategic framework for using social media, pointing out practices and approaches that integrate this important collection of tools and techniques with traditional outreach and engagement plans.
May 13 with Jordan Behan
Using Social Media to Drive Outreach & Engagement
The power of social media lies as much in the capacity of crowds as it does in the technology. Jordan Behan will outline powerful practices to reach out to diverse audiences through social media, and to engage like-minded thinkers in your cause or mission.
May 27 with Beverley Pomeroy
Measuring Success in Social Media
The social media landscape is constantly shifting and evolving. Beverley Pomeroy will discuss specific metrics for many of the most prominent social media tools, helping attendees to understand how the tools fit into their overall outreach, engagement and awareness-raising strategies.
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